Daniella BossioContact
About

Strategic Design Lead, building services worth keeping.

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Bio

I'm a Strategic Design Lead with 10+ years helping organizations uncover customer insights, identify growth opportunities, and create products, services and business models that drive measurable impact through Human-Centered Design, innovation and AI.

I lead multidisciplinary teams and partner with senior stakeholders to transform customer insights into growth opportunities, new business models and scalable solutions. By connecting customer needs, business strategy and emerging technologies, I help organizations accelerate transformation and deliver measurable business impact.

Today I lead the Experience & Innovation practice at Atos Amplify in Madrid, where I established an AI-powered strategic design capability — combining rapid experimentation and agentic AI to identify, prioritize and validate growth opportunities.

Capabilities

What I'm fluent in.

Strategic Design

  • Human-Centered Design
  • Service Design
  • Experience Strategy
  • Design Thinking
  • Design Research
  • Prototyping & Validation

Business & Transformation

  • Business Design
  • Business Strategy
  • Innovation Strategy
  • Operating Model Design
  • AI-Enabled Transformation
  • AI Innovation

Leadership & Consulting

  • Team Leadership
  • Stakeholder Management
  • Executive Facilitation
  • Business Development
  • Strategic Consulting

AI & Digital

  • Generative AI
  • Agentic AI
  • Human-Centered AI
  • AI Opportunity Discovery
  • AI Product & Service Innovation
Education
  • Universidad de los Andes
    Bachelor of Business Administration
    Bogotá, COL · 2011 — 2017
  • Universidad de los Andes
    Bachelor of Design, emphasis on Service Design
    Bogotá, COL · 2011 — 2016
  • Maastricht University School of Business & Economics
    Exchange Program — Erasmus
    Maastricht, NL · 2014
Certifications
  • AI Transformation Leader
    Microsoft
    2026
  • AI Business Professional
    Microsoft
    2026
  • AI for Designers
    IxDF Interactive Design Foundation
    2026
  • UX Design Foundation
    BSG Institute
    2017
Languages
  • Spanish — Native
  • English — C2
Recognition
  • Outstanding Thesis — Buntu, exhibited at Volarán (Universidad de los Andes, 2016).
  • National finalist — L'Oréal Brandstorm marketing contest, 2015.
  • Design Thinking & Service Design Coach — Academia Repensar, Lima, 2019.
Let's talk

Have something worth designing?

d.bossio.or@gmail.comBack to work