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Case 05 · Findasense · 2019

Organizational Strategy & Change

Designing an innovation culture that aligns people, capabilities and business strategy to accelerate organizational transformation.

Sector
Global Consultancy
Discipline
Org Design · Change · Culture
Year
2019
My role

Led Service Design consulting work in Consumer Goods, Retail and Banking, and designed the Employee Journey and change management program for internal performance, training and communication processes.

The challenge

Findasense needed to articulate a shared culture across distributed teams and translate it into operational rituals that scale.

The outcome

An applied cultural model — From Data to Experience — was operationalized through measurable behaviors, evaluation rituals and a change program that aligned the organization.

Impact
300+
Employees Impacted
6
Markets Aligned
1
Global Culture Model
Problem space

As Findasense evolved from a digital agency into a global Customer Experience consultancy, its culture needed to evolve at the same pace as the business.

Rapid growth across six markets, distributed teams and an expanding portfolio of consulting services made it increasingly difficult to maintain a consistent employee experience, leadership approach and innovation mindset across the organization.

The opportunity was to create a shared cultural model that aligned more than 300 employees around a common vision, strengthened organizational capabilities and enabled sustainable business transformation.

Organizational Strategy & Change — problem space
Solution space

We designed a global cultural model that connected business strategy, organizational capabilities and employee experience into a shared framework for innovation and growth.

Through research, co-creation and change management, we defined the organization's cultural principles, employee archetypes, leadership framework and transformation initiatives to embed the desired behaviors across the employee journey.

The result was a scalable organizational model that aligned people, leadership and business objectives, creating the foundation for consistent collaboration, continuous learning and sustainable organizational transformation.

Organizational Strategy & Change — solution space
Process & Methodology

From problem space to live service.

01 · Discover

Diagnosing the Culture

Understand how people, leadership and organizational dynamics shape the employee experience and influence business performance.

Methods
  • · Stakeholder Interviews
  • · Global Employee Survey
  • · Culture Audit
  • · Cross-functional Workshops
02 · Define

Shaping the Cultural Vision

Translate research into a shared cultural strategy that defines the organization's purpose, behaviors and capabilities for future growth.

Methods
  • · Cultural Archetypes
  • · Value Framework
  • · Leadership Model
  • · Manifesto
03 · Design

Embedding the Change

Design employee experiences, leadership practices and organizational initiatives that reinforce the desired culture across the employee journey.

Methods
  • · Employee Journey
  • · Leadership Enablement
  • · Recognition & Rewards
  • · Innovation Rituals
04 · Deliver

Sustaining the Transformation

Establish governance, measurement and continuous improvement mechanisms to ensure long-term cultural adoption across the organization.

Methods
  • · Governance Model
  • · 360° Evaluation
  • · Internal Comms
  • · Continuous Improvement
Key Strategic Decisions
  • Repositioned organizational culture from an HR initiative to a strategic business capability that supports innovation and long-term growth.
  • Established a shared cultural model to align more than 300 employees across six markets around common values, behaviors and ways of working.
  • Connected employee experience, leadership development and business strategy into a single transformation framework.
  • Embedded cultural principles throughout the employee journey to reinforce desired behaviors at every stage of the employee lifecycle.
  • Introduced a continuous feedback and leadership assessment model to sustain organizational adoption and measure cultural evolution over time.